Job Code: CRO-HYD/BLR-25Q3
Job Title: Conversion Funnel Strategist / CRO Specialist
Location: Hyderabad / Bangalore (Hybrid or On-site Preferred)
Experience: 4–8 Years
Industry: EdTech / Healthcare Admissions / Training & Recruitment
Type: Full-Time (Immediate Joiners Preferred)
Department: Growth & Digital Marketing
Reporting To: Head of Marketing / VP – Growth
Role Summary:
The Conversion Funnel Strategist (CRO Specialist) will be responsible for designing, analyzing, and optimizing the full customer funnel — from ad click to final enrollment or purchase. You will use behavioral analytics, A/B testing, UX improvements, and datadriven decision-making to increase lead-to-signup, signup-to-call, and call-to-close conversions. This role is critical to support monthly targets like 10,000 leads and 3,000+ closures across multiple courses and campaigns.
Key Responsibilities:
Funnel Design & Optimization
- Map out the complete conversion funnel for each program (MBBS, AI,
Cybersecurity, etc.) - Identify drop-off points across stages:
o Landing page visits
o Lead form fill
o WhatsApp click-through
o Telecaller response
o Payment/enrollment - Define KPIs for each funnel step and optimize continuously
Landing Page & Form Conversion
- Work with designers and copywriters to create high-converting:
o Landing pages (20%+ conversion)
o Multi-step forms (reduced friction)
o Lead magnets and CTAs - A/B test headlines, visuals, CTA placements, form layouts, etc.
User Behavior & Analytics
- Use tools like:
o Google Analytics 4 (GA4)
o Hotjar or Microsoft Clarity (for session recordings and heatmaps)
o Funnel.io / Mixpanel / Amplitude (optional) - Create event tracking and UTM structures for complete attribution
Performance Audit & Reporting
- Build weekly reports for:
o Page-wise bounce rate
o Time on page
o Form abandonment
o Click-to-call and click-to-WhatsApp ratios - Recommend corrective actions to teams for faster improvement
CRO Tools & Experiments
- Design and manage A/B, multivariate, and split tests
- Use tools like:
o Google Optimize (or alternatives)
o Unbounce, Instapage, or custom-built CMS/LP tools - Document experiment results and deploy learnings across all funnels
Collaboration
- Work closely with:
o Performance Marketing Team (for aligned campaigns)
o Telecalling/CRM Team (to track lead quality and engagement)
o Tech/Dev Team (for integrations and tracking pixel setup)
o Design & Content (for page assets and messaging)
Key Skills & Tools:
| Skill | Required Proficiency |
| Google Analytics 4 (GA4) A/B Testing Platforms Landing Page Builders (Unbounce, Instapage) Hotjar / Clarity / Crazy Egg Form Optimization Tools (Typeform, Paperform, etc.) Copywriting for Conversion Data Analysis in Excel/Sheets Funnel Tools (e.g. Funnelytics, ClickFunnels, Zapier) | ⭐⭐⭐⭐⭐ ⭐⭐⭐⭐ ⭐⭐⭐⭐ ⭐⭐⭐⭐⭐ ⭐⭐⭐ ⭐⭐⭐ ⭐⭐⭐⭐ ⭐⭐⭐ |
KPIs & Success Metrics:
| Funnel Step | Target Conversion Rate |
| LP Visit → Form Fill Form Fill → WhatsApp Click or Call Lead → Counselor Connect Counselor Connect → Closure Overall Funnel Conversion | 20–30% 50–70% 80% 25–40% 6–12% |
Preferred Qualifications:
Bachelor’s or Master’s in Marketing, UX, Psychology, or related field
- Certifications in CRO, Google Analytics, and UX Writing a plus
- Minimum 4 years experience working with performance-driven websites or EdTech funnels
- Experience with WhatsApp automation, telecall + CRM tracking is a big advantage
Career Path:
CRO Specialist → Funnel Architect → Head of Growth / UX Director / CMO